Market OverviewFinlify
Price Date: 2026/09/11
PG logo

PG - Procter & Gamble Co

A consumer goods stalwart whose household brands — Tide, Pampers, Gillette, and Crest — command shelves in over 180 countries and pricing power across economic cycles.

HOLDAccumulationCurrent data is neutral to constructive, without a near-BUY setup yet.
MEETMEET compares latest EPS results against analyst estimates.

Finlify Score

51.8 / 100

Data Quality

FULL

Penalty

0.0

Sector

Consumer Staples

Close Price

$145.27

+1.61%

52W Range

$137.62 - $167.25

Market Cap

$337.3B

+1.6%

Compared to previous day

2026 Q1 Revenue

$21.2B

-4.4%

Changes from last reporting quarter

2026 Q1 EPS

$1.63

Diluted shares

Analyst Rating

19 Buy17 Hold1 Sell

37 analysts in latest ratings feed

RSI

51.7

40-70 moderate

2Y Range Position

18%

-19.5% from high / +5.6% from low

Beta

0.38

Relative to market benchmark

MACD

-0.01

MACD line -0.36 / signal line -0.35

Fundamental Trend

Growth 30.4
Revenue QoQ-4.4%
Revenue YoY+7.4%
EPS QoQ-8.4%
EPS YoY+5.8%
Gross margin QoQ-
Operating margin QoQ-2.6%
Net margin QoQ-0.9%

Financial Health

Quality 70.1
Debt / equity0.44x
Debt ratio+18.6%
Cash / debt proxy0.52x
Cash / assets+9.6%

Data Quality

FULL
As of date2026-09-11
Latest statement2026-03-31
Penalty0.0
Missing dataNone

Valuation Reference

P/E20.90x
P/B6.29x
P/S3.85x
EV / EBITDA23.74x

Price Chart

Close price, two-year source window

Finlify Score

HOLD

51.8 / 100

Relative Strength36.6 / 100
Accumulation & Volume93.2 / 100
Fundamental Trend30.4 / 100
Financial Quality70.1 / 100
Data Quality FULLNo penalty

Score History

Finlify Score and component trend

Financial Statements

Calendar year view. Figures are estimates only. For official figures, refer to the company website.

2026 Q12025 Q42025 Q32025 Q2
Revenue$21.2B-4.4%$22.2B-0.8%$22.4B+7.2%$20.9B+5.6%
Gross Profit----
Operating Income$4.6B-14.7%$5.4B-8.4%$5.9B+34.5%$4.4B-4.5%
Net Income$3.9B-9.0%$4.3B-9.1%$4.8B+31.4%$3.6B-4.1%

Columns use the calendar quarter of each reported period end date. QoQ is shown for adjacent company reporting quarters only.

AI Signal

Generated Aug 1, 2026

Finlify's quantitative signal for PG is 'AVOID', with an overall Finlify Score of 46.1 out of 100. This stance appears to be primarily influenced by weaker relative strength and fundamental trends, despite indications of solid financial quality and accumulation.

Technical

The asset's Relative Strength score of 29.5/100 suggests a period of underperformance, with a 20-day return of -2.4% and the price currently 13.9% below its 52-week high. However, the Accumulation / Volume score of 73.9/100 may indicate some underlying buying interest, even as the RSI(14) of 41.1 appears to be in a neutral range.

Fundamentals

PG's Fundamental Trend score of 30.4/100 indicates potential headwinds in its operational performance or outlook, while its Financial Quality score of 70.1/100 suggests a robust financial structure. The company trades at a P/E of 20.9x, P/B of 6.3x, and P/S of 4.0x, and offers a dividend yield of 3.02% with a low beta of 0.4.

Macro Context

In a macro environment characterized by elevated inflation, with CPI YoY at 3.7% and Core PCE YoY at 3.3%, and a 10Y Treasury Yield at 4.7%, consumer spending patterns for staples like PG could face pressure. The positive yield spread of 0.5% may suggest a less immediate recessionary concern, but the overall economic backdrop could still influence consumer behavior.

Key Risks

  • The low Relative Strength score of 29.5/100, coupled with a -2.4% 20-day return and being 13.9% below its 52-week high, suggests a period of price underperformance.
  • A Fundamental Trend score of 30.4/100 indicates potential concerns regarding the company's recent operational momentum or future outlook.
  • Elevated inflation (CPI YoY 3.7%) and higher interest rates (10Y Treasury Yield 4.7%) could impact consumer purchasing power and potentially affect valuation multiples for consumer staples.