NKE - Nike Inc
The world's dominant sportswear and footwear brand, combining iconic design, athlete endorsements, and a direct-to-consumer push to maintain its premium positioning.
Finlify Score
23.0 / 100
Data Quality
FULL
Penalty
0.0
Sector
Consumer Discretionary
Close Price
$42.29
-2.15%
52W Range
$40.00 - $80.17
Market Cap
$60.8B
-2.2%Compared to previous day
2026 Q1 Revenue
$11.3B
-9.2%Changes from last reporting quarter
2026 Q1 EPS
$0.35
Diluted shares
Analyst Rating
45 analysts in latest ratings feed
RSI
39.7
<40 oversold
2Y Range Position
5%
-53.3% from high / +5.7% from low
Beta
1.13
Relative to market benchmark
MACD
-0.00
MACD line -0.28 / signal line -0.27
Fundamental Trend
Growth 16.4Financial Health
Quality 68.9Data Quality
FULLValuation Reference
Price Chart
Close price, two-year source window
Finlify Score
AVOID23.0 / 100
Score History
Finlify Score and component trend
Financial Statements
Calendar year view. Figures are estimates only. For official figures, refer to the company website.
| 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | |
|---|---|---|---|---|
| Revenue | $11.3B-9.2% | $12.4B+6.0% | $11.7B+5.6% | $11.1B-1.5% |
| Gross Profit | $4.5B-10.2% | $5.0B+2.1% | $4.9B+10.6% | $4.5B-4.4% |
| Operating Income | - | - | - | - |
| Net Income | $520M-34.3% | $792M+8.9% | $727M+244.5% | $211M-73.4% |
Columns use the calendar quarter of each reported period end date. QoQ is shown for adjacent company reporting quarters only.
AI Signal
Generated Jul 25, 2026
Finlify's signal for NKE is AVOID, with a Finlify Score of 31.6/100, which appears to be primarily influenced by weak Fundamental Trend and Relative Strength scores.
Technical
The asset's Relative Strength score of 10.2/100 suggests significant underperformance compared to its peers. Recent price action indicates negative momentum, with a 20-day return of -2.0% and a 60-day return of -9.2%, and the asset is currently -39.5% from its 52-week high. The RSI(14) at 39.3 suggests it is not oversold but trending lower, while Accumulation / Volume is neutral at 50.0/100.
Fundamentals
A low Fundamental Trend score of 16.4/100 may indicate challenges in the underlying business, despite a relatively strong Financial Quality score of 68.9/100. NKE trades at a P/E of 20.0x and offers a Dividend Yield of 4.00%, with a Beta of 1.1 suggesting slightly higher market sensitivity.
Macro Context
The macro environment, characterized by elevated CPI YoY at 3.7% and Core PCE YoY at 3.4%, could suggest potential headwinds for consumer discretionary spending, which may impact NKE. A 10Y Treasury Yield of 4.7% might also make fixed-income alternatives more appealing.
Key Risks
- The very low Fundamental Trend score of 16.4/100 suggests potential deterioration in the company's core business performance.
- Significant negative price momentum is indicated by a Relative Strength score of 10.2/100 and a -39.5% distance from its 52-week high.
- Elevated inflation rates, with CPI YoY at 3.7%, could potentially dampen consumer demand for non-essential goods.