NKE - Nike Inc
The world's dominant sportswear and footwear brand, combining iconic design, athlete endorsements, and a direct-to-consumer push to maintain its premium positioning.
Finlify Score
35.6 / 100
Data Quality
FULL
Penalty
0.0
Sector
Consumer Discretionary
Close Price
$36.80
+0.49%
52W Range
$36.55 - $76.97
Market Cap
$57.9B
+0.5%Compared to previous day
2026 Q1 Revenue
$11.3B
-9.2%Changes from last reporting quarter
2026 Q1 EPS
$0.35
Diluted shares
Analyst Rating
46 analysts in latest ratings feed
RSI
25.1
<40 oversold
2Y Range Position
0%
-59.4% from high / +0.7% from low
Beta
1.06
Relative to market benchmark
MACD
-0.16
MACD line -1.16 / signal line -1.00
Fundamental Trend
Growth 16.4Financial Health
Quality 68.9Data Quality
FULLValuation Reference
Price Chart
Close price, two-year source window
Finlify Score
AVOID35.6 / 100
Score History
Finlify Score and component trend
Financial Statements
Calendar year view. Figures are estimates only. For official figures, refer to the company website.
| 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | |
|---|---|---|---|---|
| Revenue | $11.3B-9.2% | $12.4B+6.0% | $11.7B+5.6% | $11.1B-1.5% |
| Gross Profit | $4.5B-10.2% | $5.0B+2.1% | $4.9B+10.6% | $4.5B-4.4% |
| Operating Income | - | - | - | - |
| Net Income | $520M-34.3% | $792M+8.9% | $727M+244.5% | $211M-73.4% |
Columns use the calendar quarter of each reported period end date. QoQ is shown for adjacent company reporting quarters only.
AI Signal
Generated Aug 1, 2026
The Finlify signal for NKE is 'AVOID', with a low Finlify Score of 23.0 out of 100, suggesting a cautious stance. This appears to be influenced by several weaker component scores, despite the data quality being full.
Technical
The very low Relative Strength score of 8.7/100 and an extremely low Accumulation / Volume score of 1.5/100 appear to contribute significantly to the 'AVOID' signal. NKE's stock has experienced recent negative momentum, with a -1.8% return over 20 days and a -1.9% return over 60 days, and is notably -37.6% from its 52-week high, which may indicate sustained downward pressure.
Fundamentals
The Fundamental Trend score is quite low at 16.4/100, suggesting potential concerns regarding its underlying business momentum. While Financial Quality appears relatively solid at 68.9/100, the valuation metrics show a P/E of 19.9x and P/B of 4.6x. NKE offers a dividend yield of 3.88% and has a Beta of 1.1, indicating slightly higher volatility than the broader market.
Macro Context
The current macro environment, with CPI YoY at 3.7% and Core PCE at 3.3%, suggests persistent inflation, which could impact consumer discretionary spending on apparel. A 10Y Treasury Yield of 4.7% and a 2Y Treasury Yield of 4.2% indicate a relatively high-interest rate environment, potentially affecting borrowing costs and consumer credit, which may indirectly influence NKE's sales.
Key Risks
- Weak technical momentum indicated by a Relative Strength score of 8.7/100 and a significant distance from its 52-week high (-37.6%).
- A low Fundamental Trend score of 16.4/100, which may suggest underlying challenges in business performance.
- Persistent inflation, with CPI YoY at 3.7% and Core PCE at 3.3%, potentially dampening consumer discretionary spending on NKE products.