BKNG - Booking Holdings Inc
The world's leading online travel agency, operating Booking.com, Priceline, and Kayak to connect travelers with hotels, flights, and rental cars globally.
Finlify Score
34.5 / 100
Data Quality
FULL
Penalty
0.0
Sector
Consumer Discretionary
Close Price
$193.24
-4.00%
52W Range
$150.14 - $231.80
Market Cap
$138.1B
-4.0%Compared to previous day
2026 Q1 Revenue
$5.5B
-12.9%Changes from last reporting quarter
2026 Q1 EPS
$1.00
Diluted shares
Analyst Rating
46 analysts in latest ratings feed
RSI
62.1
40-70 moderate
2Y Range Position
62%
-17.3% from high / +51.9% from low
Beta
1.08
Relative to market benchmark
MACD
1.66
MACD line 4.90 / signal line 3.24
Fundamental Trend
Growth 9.1Financial Health
Quality 40.3Data Quality
FULLValuation Reference
Price Chart
Close price, two-year source window
Finlify Score
AVOID34.5 / 100
Score History
Finlify Score and component trend
Financial Statements
Calendar year view. Figures are estimates only. For official figures, refer to the company website.
| 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | |
|---|---|---|---|---|
| Revenue | $5.5B-12.9% | $6.3B-29.5% | $9.0B+32.5% | $6.8B+42.8% |
| Gross Profit | - | - | - | - |
| Operating Income | $1.3B-37.4% | $2.0B-41.7% | $3.5B+54.8% | $2.3B+111.9% |
| Net Income | - | - | - | - |
Columns use the calendar quarter of each reported period end date. QoQ is shown for adjacent company reporting quarters only.
AI Signal
Generated Jul 25, 2026
The Finlify signal for BKNG on 2026-07-23 is "AVOID", with a low Finlify Score of 23.7 out of 100. This stance appears to be primarily influenced by a very weak Fundamental Trend score and relatively low technical component scores.
Technical
The asset's technical performance appears challenged, with a Relative Strength score of 20.9/100 and an Accumulation / Volume score of 31.3/100, suggesting limited buying interest. BKNG has experienced negative short-term returns, including a -4.6% return over 20 days and a -2.6% return over 60 days, and is currently trading 21.3% below its 52-week high. The RSI(14) at 45.3 indicates a somewhat neutral momentum, not signaling immediate overbought or oversold conditions.
Fundamentals
The Fundamental Trend score is notably low at 9.1/100, which may indicate significant concerns regarding the company's underlying business trajectory. While the Financial Quality score is 40.3/100, suggesting some areas for improvement, the asset trades at a P/E of 25.5x and a P/B of 28.1x, which could suggest a premium valuation. With a Beta of 1.1, BKNG appears to exhibit slightly higher volatility compared to the broader market, and it offers a modest dividend yield of 0.97%.
Macro Context
The current macro environment, characterized by elevated inflation metrics such as CPI YoY at 3.7% and Core PCE YoY at 3.4%, alongside a 10Y Treasury Yield of 4.7%, could suggest a challenging backdrop for growth-oriented companies like Booking Holdings Inc. The positive but narrow yield spread of 0.4% (10Y-2Y) and an unemployment rate of 4.2% indicate a potentially stable but watchful economic climate.
Key Risks
- A very low Fundamental Trend score of 9.1/100 suggests potential underlying business challenges or deteriorating prospects for the asset.
- Negative recent price action, with a -4.6% 20-day return and being 21.3% below its 52-week high, indicates potential downward momentum.
- Valuation metrics such as a P/E of 25.5x and P/B of 28.1x appear elevated, which could pose a risk if future growth expectations are not met, especially given the weak fundamental trend.