BKNG - Booking Holdings Inc
The world's leading online travel agency, operating Booking.com, Priceline, and Kayak to connect travelers with hotels, flights, and rental cars globally.
Finlify Score
31.8 / 100
Data Quality
FULL
Penalty
0.0
Sector
Consumer Discretionary
Close Price
$173.92
-0.24%
52W Range
$150.14 - $225.00
Market Cap
$149.6B
-0.2%Compared to previous day
2026 Q1 Revenue
$5.5B
-12.9%Changes from last reporting quarter
2026 Q1 EPS
$1.00
Diluted shares
Analyst Rating
47 analysts in latest ratings feed
RSI
20.1
<40 oversold
2Y Range Position
29%
-25.5% from high / +15.8% from low
Beta
1.16
Relative to market benchmark
MACD
-4.56
MACD line -5.50 / signal line -0.94
Fundamental Trend
Growth 9.1Financial Health
Quality 40.3Data Quality
FULLValuation Reference
Price Chart
Close price, two-year source window
Finlify Score
AVOID31.8 / 100
Score History
Finlify Score and component trend
Financial Statements
Calendar year view. Figures are estimates only. For official figures, refer to the company website.
| 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | |
|---|---|---|---|---|
| Revenue | $5.5B-12.9% | $6.3B-29.5% | $9.0B+32.5% | $6.8B+42.8% |
| Gross Profit | - | - | - | - |
| Operating Income | $1.3B-37.4% | $2.0B-41.7% | $3.5B+54.8% | $2.3B+111.9% |
| Net Income | - | - | - | - |
Columns use the calendar quarter of each reported period end date. QoQ is shown for adjacent company reporting quarters only.
AI Signal
Generated Aug 1, 2026
Finlify's signal for Booking Holdings Inc (BKNG) is 'AVOID', with a Finlify Score of 34.5 out of 100, which appears to be influenced by a notably low Fundamental Trend score.
Technical
The Relative Strength score of 44.2/100 suggests that BKNG's recent price performance may be somewhat below average compared to its peers. Accumulation / Volume stands at 50.0/100, indicating a neutral balance between buying and selling pressure. The asset's RSI(14) at 60.4 appears to be approaching overbought territory, following a 20-day return of 5.8% and a 60-day return of 16.7%, while still being -12.0% from its 52-week high.
Fundamentals
A very low Fundamental Trend score of 9.1/100 suggests potential concerns regarding the company's underlying business trajectory. Financial Quality, at 40.3/100, indicates some areas for improvement in its financial health. Valuation metrics such as a P/E of 27.7x, P/B of 28.1x, and P/S of 5.6x may suggest a premium valuation. The asset has a Beta of 1.1, indicating slightly higher volatility than the broader market, and offers a Dividend Yield of 0.87%.
Macro Context
The current macro environment, with CPI YoY at 3.7% and Core PCE YoY at 3.3%, suggests persistent inflation, which could impact consumer discretionary spending on travel and leisure. A 10Y Treasury Yield of 4.7% and a 2Y Treasury Yield of 4.2% may indicate a higher cost of capital, potentially affecting growth-oriented companies like BKNG, while an unemployment rate of 4.2% could still support consumer spending.
Key Risks
- A very low Fundamental Trend score of 9.1/100 suggests potential underlying business weakness.
- Valuation metrics such as P/E of 27.7x and P/B of 28.1x appear elevated, potentially indicating a premium.
- Persistent inflation, with CPI YoY at 3.7% and Core PCE YoY at 3.3%, could dampen consumer discretionary spending on travel.