BKNG - Booking Holdings Inc
The world's leading online travel agency, operating Booking.com, Priceline, and Kayak to connect travelers with hotels, flights, and rental cars globally.
Finlify Score
24.6 / 100
Data Quality
FULL
Penalty
0.0
Sector
Consumer Discretionary
Close Price
$174.64
+5.88%
52W Range
$150.14 - $233.58
Market Cap
$129.7B
+5.9%Compared to previous day
2026 Q1 Revenue
$5.5B
-12.9%Changes from last reporting quarter
2026 Q1 EPS
$1.00
Diluted shares
Analyst Rating
46 analysts in latest ratings feed
RSI
63.5
40-70 moderate
2Y Range Position
45%
-25.2% from high / +37.3% from low
Beta
1.09
Relative to market benchmark
MACD
0.96
MACD line 0.03 / signal line -0.92
Fundamental Trend
Growth 9.1Financial Health
Quality 40.3Data Quality
FULLValuation Reference
Price Chart
Close price, two-year source window
Finlify Score
AVOID24.6 / 100
Score History
Finlify Score and component trend
Financial Statements
Calendar year view. Figures are estimates only. For official figures, refer to the company website.
| 2026 Q1 | 2025 Q4 | 2025 Q3 | 2025 Q2 | |
|---|---|---|---|---|
| Revenue | $5.5B-12.9% | $6.3B-29.5% | $9.0B+32.5% | $6.8B+42.8% |
| Gross Profit | - | - | - | - |
| Operating Income | $1.3B-37.4% | $2.0B-41.7% | $3.5B+54.8% | $2.3B+111.9% |
| Net Income | - | - | - | - |
Columns use the calendar quarter of each reported period end date. QoQ is shown for adjacent company reporting quarters only.
AI Signal
Generated Jun 16, 2026
Finlify's signal for BKNG as of 2026-06-12 is AVOID, indicated by a low Finlify Score of 22.8 out of 100, suggesting potential headwinds across multiple quantitative factors.
Technical
The asset's Relative Strength appears notably low at 14.5/100, and it is trading 26.0% below its 52-week high, despite a recent 20-day return of 6.8%. The Accumulation / Volume score of 38.8/100 suggests moderate-to-low buying interest, while the 60-day return of -5.9% indicates recent medium-term weakness.
Fundamentals
A very low Fundamental Trend score of 9.1/100, alongside a moderate Financial Quality score of 40.3/100, may suggest underlying fundamental challenges for the asset. The asset trades at a P/E of 23.6x and a P/B of 28.1x, with a Beta of 1.1 indicating slightly higher volatility than the broader market, and offers a dividend yield of 0.96%.
Macro Context
The current macroeconomic environment, characterized by a CPI YoY of 4.3% and a 10Y Treasury Yield of 4.5%, could potentially impact consumer discretionary spending for the Hotels, Restaurants & Leisure sector, despite a relatively low unemployment rate of 4.3%.
Key Risks
- The very low Fundamental Trend score of 9.1/100 may indicate underlying business challenges for BKNG.
- Technical indicators, including a Relative Strength of 14.5/100 and a 26.0% distance from its 52-week high, suggest potential for continued underperformance.
- Persistent inflation (CPI YoY 4.3%) and higher interest rates (10Y Treasury Yield 4.5%) could constrain consumer discretionary spending, potentially affecting the travel and leisure industry.