Market OverviewFinlify
Price Date: 2026/06/15
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AAPL - Apple Inc

The world's most valuable consumer technology brand, integrating hardware, software, and services into a tightly connected ecosystem anchored by the iPhone.

HOLDAccumulationCurrent data is neutral to constructive, without a near-BUY setup yet.
MEETMEET compares latest EPS results against analyst estimates.

Finlify Score

49.1 / 100

Data Quality

FULL

Penalty

0.0

Sector

Information Technology

Close Price

$296.42

+1.82%

52W Range

$195.07 - $317.40

Market Cap

$4.6T

+1.8%

Compared to previous day

2026 Q1 Revenue

$111.2B

-22.7%

Changes from last reporting quarter

2026 Q1 EPS

$2.01

Diluted shares

Analyst Rating

38 Buy15 Hold2 Sell

55 analysts in latest ratings feed

RSI

40.2

40-70 moderate

2Y Range Position

86%

-6.6% from high / +75.8% from low

Beta

1.10

Relative to market benchmark

MACD

-3.14

MACD line 1.84 / signal line 4.98

Fundamental Trend

Growth 31.7
Revenue QoQ-22.7%
Revenue YoY+16.6%
EPS QoQ-29.2%
EPS YoY+21.8%
Gross margin QoQ+1.1%
Operating margin QoQ-3.1%
Net margin QoQ-2.7%

Financial Health

Quality 67.2
Debt / equity0.70x
Debt ratio+20.1%
Cash / debt proxy0.61x
Cash / assets+12.3%

Data Quality

FULL
As of date2026-06-15
Latest statement2026-03-28
Penalty0.0
Missing dataNone

Valuation Reference

P/E38.10x
P/B50.98x
P/S10.25x
EV / EBITDA43.60x

Price Chart

Close price, two-year source window

Finlify Score

HOLD

49.1 / 100

Relative Strength42.2 / 100
Accumulation & Volume67.9 / 100
Fundamental Trend31.7 / 100
Financial Quality67.2 / 100
Data Quality FULLNo penalty

Score History

Finlify Score and component trend

Financial Statements

Calendar year view. Figures are estimates only. For official figures, refer to the company website.

2026 Q12025 Q42025 Q32025 Q2
Revenue$111.2B-22.7%$143.8B+40.3%$102.5B+9.0%$94.0B-1.4%
Gross Profit$54.8B-20.9%$69.2B+43.2%$48.3B+10.6%$43.7B-2.6%
Operating Income$35.9B-29.4%$50.9B+56.8%$32.4B+15.0%$28.2B-4.7%
Net Income$29.6B-29.7%$42.1B+53.3%$27.5B+17.2%$23.4B-5.4%

Columns use the calendar quarter of each reported period end date. QoQ is shown for adjacent company reporting quarters only.

AI Signal

Generated Jun 16, 2026

The Finlify signal for AAPL is HOLD, with an overall Finlify Score of 49.5/100, suggesting a balanced outlook based on its various quantitative components. The data quality for this assessment is FULL, indicating comprehensive coverage.

Technical

The Relative Strength score of 42.6/100 appears moderate, while Accumulation / Volume at 69.4/100 suggests some buying interest. The asset's RSI(14) of 44.0 indicates it is not currently overbought or oversold, and despite a -2.4% return over the last 20 days, it has seen a 16.5% return over the past 60 days, sitting -7.6% from its 52-week high.

Fundamentals

The Fundamental Trend score of 31.7/100 appears relatively low, potentially indicating some concerns regarding recent fundamental developments, despite a strong Financial Quality score of 67.2/100. Valuation metrics such as a P/E of 38.1x, P/B of 51.0x, and P/S of 10.2x may suggest a premium valuation, while a Beta of 1.1 indicates slightly higher volatility compared to the broader market. The asset offers a modest dividend yield of 0.37%.

Macro Context

Elevated inflation metrics, with CPI YoY at 4.3% and Core PCE YoY at 3.3%, coupled with a 10Y Treasury Yield of 4.5%, could suggest a challenging environment for consumer discretionary spending, potentially impacting demand for Apple's products. However, a positive yield spread of 0.4% (10Y-2Y) may indicate some underlying economic stability.

Key Risks

  • The Fundamental Trend score of 31.7/100, combined with high valuation multiples (P/E of 38.1x, P/B of 51.0x, P/S of 10.2x), may indicate potential fundamental headwinds or an extended valuation.
  • Elevated inflation, with CPI YoY at 4.3%, could potentially dampen consumer discretionary spending, which may affect demand for Apple's products.
  • The Relative Strength score of 42.6/100 suggests that the asset's performance relative to its peers may not be robust, despite a positive 60-day return of 16.5%.